- Image by eyeore2710 via Flickr
Caffeine is Near Here
Google’s new Algorithm, Caffeine, a new uber-beefy infrastructure that includes a new rewrite of their data storage technology, that means while compiling SERPs Google will have more speed and flexibility, and is said to be on at least one of the seven Google data centers as of this very morning.
Beanstalkseo gets most of the credit for having the first full length post on the topic. As BSS states,
As of this morning we were starting to see Caffeine results off at least one Google Datacenter. Last week we reported that we’d let you know as soon as we started seeing Caffeine results and where that location is. Interestingly – it is out of a location that contains one of our servers – Seattle. The IP is 74.125.67.100.
Now the interesting thing is that on SE Roundtable they’re reporting (and confirmed by users there) that the IP is 66.102.7.18.
Caffeine is just one of the many new features now being implemented by Google. You may have already noticed certain keyword-related Twitter profile tweets being displayed on the SERPs and breadcrumbs replacing URLs on certain sites. Google’s superhero Matt Cutts confirmed Caffeine on one data center at least 50% of the time.
I’ve been hearing a lot about Google coffee lately, thanks for explaining!