Minnesota SEO Services | Brent Rangen

CMS - Revolution!

Considering a blog or website?

That’s right.. we are answering the question Blog vs. Website, which one will prevail? You might be in for a surprise! The way we understood a blog to function, arguably like humans,  has adapted and improved. WordPress, Joomla and Drupal make driving and delivering data to a site a breeze. But doesn’t everyone has a website and not everyone has a blog. So you would think that there is a reason why you would want a website instead of a blog, right? Well, let’s explore.

Over time things can change especially when your talking about a technological term. We all know that a blog is usually defined as a weblog, what many sites fail to mention is that a blog is also a way to create frequent, chronological entries. Usually the blog is published in a reverse chronological order. In order to compare the two we need to really understand what a blog is and what it is now capable of.

Sites like marketingterms.com aren’t helping the reputation of blogs. They have no mention in the definition of a blog anything beyond personal use. It’s kind of like saying Facebook isn’t for businesses. We know that’s just not the case anymore. With the ability to use static pages just as easily as dynamic, blogs are popping up everywhere. From the offical conception of Wordpress in mid-2005 to now has gone to 9,000,000 blogs on personal domains.

Over 7 million blogs on WordPress. It is unclear how many WordPress blogs are actually out there. To give you an idea continue reading   »

This is what the 10th spot on the first SERP looks like. Interstingly enough, it has been said that #10 gets more clicks that #9.

SERP – Search Engine Results Page: A keyword query into a search engine, in non-technical terms when you “Google something”  the results you see is known as a SERP, or Search Engine Results Page. The three big search engine’s always display 10 results per page. Page one would then hold positions (or rank) #1-10. Chances are you have seen the term SERP before.  I often send ranking reports and talk about keyword ranks and I’m always using the term SERP.

This is a broad term and the term SERP applies to every search engine – not just Google. The positions on the SERP one are the one’s that everyone desires. More eyes (and scripts) are viewing the results on page one.  Nobody really knows what the CTR (click-thru rate) of each position actually is.

The last time that data was captured was from AOL Time-Warner in 2006 and AOL was not happy about the data being released. The interesting thing about that study was that position #10 (the last on page one) gets more action than position #9. Captain obvious states it must be clicked more because it’s the last one on the page (Remember, there are 10 results per page). Apparently being last isn’t always the worst!

Each search engine displays results differently and are not limited to one type of results. You may be familiar with image, map, and video searches and also paid, contextual, orgranic results. These are just the tip of the ice berg. When someone mentions SERP on the fly usually they are talking about organic search results.