Everywhere I look someone is saying “Content is King” on every SEO forum some kudos-craving kid is looking for enough post juice to get his signature links. Over and over on seo thread this is all they can add. If you find yourself saying this, Quit it! The buzzword is dead my friend.
Let’s break it down, first off it doesn’t make sense.
“Content is King”
The definition of king:
a male sovereign; ruler of a kingdom, a competitor who holds a preeminent position,
baron: a very wealthy or powerful businessman; “an oil baron”
(chess) the weakest but the most important piece
So everyone is saying content is a ruler of a kingdom, or, perhaps a baron? Content rules the Search Engine Kingdom? I disagree with that. The real ruler of the SE kingdom is Google. Google decided your fate, let’s you live or wither away and die, and can even place you in a special little place where you won’t rank at all.
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