Google Business Listings Overhaul

Google is impossible to keep up with. New product launches, modifications, and new features popping up and disappearing at a jack rabbit’s pace.

My goal is to identify and exploit the Google features that matter – the ones that make a difference. This one matters!

Introducing Google.com/Places.

  1. Sign in to your Google account (through Gmail, Wave, Orkut, Voice, or Google application of your choice)
  2. Point your browser to www.google.com/places.
  3. If you are signed in to the Google account you set up your business listing with you will see new reports and tips for optimizing your business listing for maximum visibility.
  4. The two things that really matter are 1) complete profile information as much as possible 2) select the right categories. If you are unsure which categories to pick then check out what your competitors are using.

That’s it! I figured a blog post would help a few of my clients walk through this. Hope it helps those of you viewing my site from the web too. continue reading   »

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Bob Rains on Google Caffeine, 2010, and Bing.

Bob Rains is an expert in SEO. He has been a leader in gaming SEO and is now VP or marketing at Affiliate Media Inc. His view on Caffeine is similar to what we have posted in the past. Let’s watch the video.

Click “read more” to see the video continue reading   »

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Google Caffeine is Right Around the Corner

Matt Cutts of Google speaking  at Web 2.0 Expo

Image by TechShowNetwork via Flickr

Matt Cutts has the SEO community buzzing once again. Undisputed as one of the most influential blogger today, Cutt’s announced on his blog that because of the positive feedback on Caffeine, the next stage, which is replacing the current Google search architecture with Caffeine. The rollout will be occurring sometime after the holidays.

He also states that Caffeine is now live on one of their data centers allowing them to properly test and tune the new version of google search. Caffeine was available to the public for a short time. Now visiting the website will just bring you a page with a message from Google.

Some believe that Caffeine works faster than its predecessor and  better at returning fresh-indexed results, more accurate for real-time searches.

Although I did try it when it was on www2.sandbox.google.com

I will need to delve into the SERPs before I can form an educated opinion.

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Google Steps Up Their Indexing Technology

Google is now indexing websites using RSS/Atom feeds.

From Wikipedia

From Wikipedia

If you have ever used a RSS feed you know they are XML. Atom being the newer between the two. What the feeds do is deliver the ‘meat’ of the content with no frills. You can then subscribe to multiple feeds through feedburner or Google Reader and read multiple websites in one spot. If you use WordPress or Blogger (or most any type of blogging platform) you have a feed.

Google announced on the “Official Google Webmaster Central Blog” that they feeds are used to index sites. Every new site/page needs to be visited by a “spider” or “crawler” from Google. If not, they will never show up in the SERPs and your site will NEVER  have any search engine traffic.

Google also mentions RSS/Atom feeds will be indexed faster versus traditional crawling methods. Make sure your robots.txt file is not blocking indexing and you should see your new posts showing up a lot faster. It’s safe to say anyone using this technology has the undoubted title of fastest updating search results, coming closer to real time search results.

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New Discount for Local Customers

The former w:Northern Pacific Railway depot in...

Image via Wikipedia

Save $$ Now on SEO in Brainerd, Baxter, Nisswa Minnesota

I always appreciate businesses supporting other local businesses. It seems like all too often with the search capabilities of the new internet, there are so many global players involved. Many are without a reputation at all, no previous experience to show, their hook is the low price tag. Many times  these companies will blacken the image of SEO. When you have quality SEO (search engine optimization) performed by a professional, your website will perform & rank well, and hopefully drive nice, natural, organic traffic to your site on a long term basis – even long after the SEO professional has gone.

For those of you in Brainerd, Baxter, Nisswa Minnesota can contact me directly to find out more about this special. We will take a percentage off your total bill and will lock you in at this rate. It’s important to realize that you can have traffic coming to your site daily even for small businesses in smaller city like Brainerd. SEO services can be tailored to your budget and needs. We perform a wide variety of services and can enhance and optimize almost any site on the web today. If your in Central Minnesota (Brainerd, Baxter, Nisswa or surrounding), shoot us a line and ask for a quote. We can also give a free analysis of your site and tell you exactly what you will need to elbow your way past your competition on the SERP’s.

Even without the discounted rate, having a local SEO professional can make your life a lot easier. Someone who is easy to reach is a VERY rare occasion. Don’t let a company in India make you wait two weeks for a simple html update. This is what we do differently. Brent Rangen Optimization will only take a limited number of clients, that way you always receive fast and complete results. It is absolutely worth checking in to. Our prices are so low you have nothing to lose and everything to gain. Hire a Brainerd Minnesota SEO professional today!

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9 New Search Features on Google

XIAN, CHINA - NOVEMBER 20:  An etiquette girl ...
Image by Getty Images via Daylife

On Google’s Search Option tools there are nine new search options to filter search by: a date range, past hour, more shopping sites, less shopping sites, visited pages, not yet visited, books, blogs and news.

These search options are visible right after Google’s preliminary search results or you can simply click on “show options” under the main Google logo.

The 9 search option functions:

Past hour and Specific date range – e. With the availability of real time searches using Twitter, Google has to act fast. Using the date range and time filter will allow you to see recently indexed pages. Need to look for an older page? No problem with the specific date range option.

More shopping sites and Fewer shopping sites: – “Selecting more shopping sites is a great feature if you shopping for a certain item through Google. Perhaps your looking for reviews or product info and do not want sales sites. Set the filter to “fewer shopping sites” and the result will be fewer commercial sites in the SERPs.

Visited pages and Not yet visited – This is probably my favorite new filter. I remember last week I was looking everywhere for a site that I was just at last week. The site was one that I meant to bookmark but forgot. I used this tool to find it. I knew it was a directory/article submission tool but wasn’t showing up in the regular search results for many keywords. I was able to find it right away with this new feature.

Books, Blogs and News – “You can search through just book, blogs and news. If you are looking for a specific headline or perhaps a blog for comment links. You will do well to utilize these filter settings.

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